As we rapidly approach the season of merriment, so too we will start seeing the annual public service advertisement campaigns demonstrating in increasingly graphic ways all the bad stuff that can happen when we drink and drive.

When flicking through my feeds earlier today I happened across this clever little poster campaign by Russian Bear Vodka.

As a social responsibility initiative, Russian Bear Vodka "propoganda" posters were placed on walls facing mirrors in the bathrooms of pubs and clubs. At first glance, the posters seemed to be in Russian. But when patrons looked into the mirror, the Cyrillic letters were reversed to read in plain English "Real Men Don't Drink and Drive".

Very clever! I spotted this Russian Bear Vodka campaign over at adgoodness - a site well worth bookmarking for your regular dosage of clever advertising campaigns.